A recently encountered statistic: Fewer than 50 percent of readers read the whole book. Any book, even the best sellers. That seems hard to believe, but if true …
Getting people to start reading the book is, well, just the start. The challenge is to get them to turn the page and keep reading, then turn the next and the one after that. Arouse their curiosity, get them to care enough to find out what comes next.
And no – it’s not about “their” curiosity or “them.”
The challenge is to arouse your curiosity, get you to care enough to find out what comes next.
We were taught in the radio business to talk into the microphone as if we were chatting across the kitchen table with an old friend. Radio announcing is not a public speech, the theory went, it’s a conversation. And so is writing, isn’t it?
The idea is to reach out as if it was one-on-one communication, because that’s exactly what it is: one soul talking with another.
Thanks for sitting at my kitchen table and caring enough to listen.