Answer these 2 questions and own the world

… perhaps not quite the world, but you will definitely own your reader. And if you connect with your reader, you stand a better chance of getting your message across. That’s why we communicate, isn’t it? To convey a message.

You have only seconds to convince the reader to pay attention. In those few seconds you must answer these two questions, or the reader will go no further.

1. Why is this important?

2. Why should I care?

Answer these two questions and own the world. It makes no difference if you’re writing or telling a news story, a headline, ad copy, a press release, the Great American Novel or a grocery list. The person thinking about reading, hearing, watching or otherwise consuming your work needs to know the answers, or you’ve lost him/her.

And the first person you need to convince is you. If it’s not important to you and you don’t care, move on. You’ll never convince your audience.

Know why this is important, and why you should care, and you have begun to create something good, perhaps great.


Occupy your creativity

Each of us is given the power to create our lives. With your mind and your hands, you can create objects of beauty, useful tools, the great American novel, the next Big Thing, and, yes, wealth.

The only limits on this power are the limits you invent: I don’t have the time. I don’t have the money. I don’t have the talent. Some greedy SOB won’t let me. The government won’t let me. Corporate goons won’t let me. Illegal aliens are stealing my opportunity. Union thugs are preventing my progress.

You invented all of those limits, or you bought into the lie that “I can’t.” But you can.

What would you like to create with your mind and your hands? What have you already created? Let the rest of us see.

Create it. Share it. It’s easier than ever to do both.

Every new beginning comes from some other beginning’s end

The book is ready. Although the “official” launch is about a week away, you can have it now.  If you were one of the folks who volunteered to ready the semifinal draft last month, you will get your hard copy shortly after the launch-launch. Call this a “soft opening.” After a year or so of tinkering and a month or so of hard labor, it’s good to be here and be able to say, “I made this!”

This collection of 15 essays began to form itself into a book when Wally Conger quoted Rhinoceros Success author Scott Robert Alexander’s blog: “No one knows what is going to get your pistons pumping except you. Write your own motivational book! You don’t have to worry about proper sentences, spelling or punctuation. No one is going to read it except you.”

And Wally followed it up with: “Got a motivational book inside of YOU? I bet you do. And maybe someday you’ll be willing to share it with the rest of us.” That was the push that I needed.

I wrote the book I needed to read. After hearing from my test readers, I think it has something to say. I hope you’ll agree!

Now that we’re on the subject, do you have a motivational book inside of YOU? I believe you do. You might want to get started, and there’s no time like now — in fact, there is ONLY now.

Writing like …

At various points in my life, I wanted to write like Stan Lee, Steve Ditko, Ray Bradbury, Nathaniel Hawthorne, Seth Godin, Bruce Springsteen, John Sebastian …

Somewhere along the way while I was trying to write like them, I started to write like Warren Bluhm.