When last we met, I mentioned that this is the year that my little superpowered friend Myke Phoenix will be making a monthly appearance to thrill and entertain you. I also mentioned that has been my goal for the past two Januarys (Januaries?), and the best I was able to produce was two stories in January and February 2013. Fun stories, but only two.
Why do I feel more confident the third time’s a charm? It’s over there in the right column, where it says “Myke Phoenix Adventures for Kindle.” You’ll find links to the four ebooks that are already available, along with a list of the next six in the series, with specific release dates the first Monday of each month.
Last year I based my goal-making on a concept summed up by Julia Cameron, who said, “Secrecy is the first law of magic.” I’ve found over the years that telling other people the story, before I’ve written it down, expends some of the creative energy that otherwise would be spent wordsmithing. I thought for once I would keep that energy packed inside until needed to unleash a story, then reveal my plan by unveiling a magical story every month until people began to understand, “Oh! This is a monthly series! How cool.”
The problem there? Well, March 2013 came and went without a new Myke Phoenix story, and then April, and May, etc., and no one noticed because no one knew the stories were supposed to be coming. This year (and from now on) I am setting a specific deadline for each story and sharing it with anyone who cares to know. It’s worked grand so far: Next month’s tale is drafted and going through final tweaks, the March and April adventures are plotted and being written, and I know generally where the stories go for the next six months after that. I’ll even let you know that I plan to compile these 12 stories into a print and ebook collection in plenty of time for Christmas 2014 gift-giving. There. Now the pressure’s on me to deliver, which is the same as last year, but now I’ve raised your expectations and I’m accountable to you, too.
As if to affirm that this is a better approach than conjuring magic in secrecy, my old friend Wally Conger has just released an amazingly insightful little package called Operation Hulk-SMASH. It’s a short and to-the-point primer subtitled “Harness Your Green Rage Monster To Build Rapid Business Success.” Wally doesn’t waste a word in encouraging his reader to stop diddling around with those dreams and just get started turning them into reality. I’m pleased to say that building accountability into the system is part of his formula – but I’ll let you find out for yourself. Click here to grab Operation Hulk-SMASH and start tapping its wisdom within moments.
Wally has a knack for getting straight to the point and driving it home. As I prepare to build the Myke Phoenix series, I’ve recently read a number of great books about branding, including Platform, No Brand is An Island, and Write. Publish. Repeat. All of them feature great suggestions that expand on concepts I’d already seen in Wally’s short and to-the-point primer called Breakneck Branding.
I heartily recommend Wally’s new effort for anyone who feels stuck in the water and wants to give their project a swift kick in the right direction. And know that as you keep up with Myke in coming months, the protector of Astor City owes a debt to Operation Hulk-SMASH for helping to keep its author motivated.