Seth Godin’s essay "The chance of a lifetime"

Heading into the new year, Seth Godin reaches back for words that still resonate.

Here’s a question that you should clip out and tape to your bathroom mirror. It might save you some angst 15 years from now. The question is, What did you do back when interest rates were at their lowest in 50 years, crime was close to zero, great employees were looking for good jobs, computers made product development and marketing easier than ever, and there was almost no competition for good news about great ideas?

Many people will have to answer that question by saying, “I spent my time waiting, whining, worrying, and wishing.” Because that’s what seems to be going around these days. Fortunately, though, not everyone will have to confess to having made such a bad choice …

Before you finish this paragraph, you have the power to change everything that’s to come. And you can do that by asking yourself (and your colleagues) the one question that every organization and every individual needs to ask today: Why not be great?

In other words, Refuse to be Afraid. And that chance you were going to take someday? Take it. Now!

Make it a great New Year.

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WarrenBluhm

Wordsmith, journalist and podcaster, Warren is a reporter, editor and storyteller who lives near the shores of Green Bay with his wife, two golden retrievers, and a couple of cats.